Portfolio Project | Digital Content & Media
Digital Poster Design: Flu Vaccination PSA
I designed this dynamic digital poster promoting flu vaccinations. This poster’s visual elements were placed to create a seamless transition between the three “slides.”
Then, the visual changes in the center of the poster would imply motion to the viewer’s eyes, which would direct their gaze toward the “moving” elements.
I choose this design to draw attention to the central messages on each slide of the poster. Together, the copy I included advocates for viewers to protect themselves, their family, and their community.
This document went through many iterations, as I tested different color combinations, font sizes, and background contrasts, which shows that I have developed flexible strategies for revising visual communication documents.
The visual design was created using Adobe Illustrator to duplicate and align the changing elements between each of the three slides.