Portfolio Project | Digital Content & Media
Localization Analysis: Corporate Web Content
In this case analysis, I analyzed three versions of the corporate Nestle website, each localized for a different region.
I recognized that the differences in these websites, which ranged from layout to spacing to the types of images used, reflected the target audience.
To prepare this analysis, I researched communication studies on these cultures to assess how and why Nestle adapted its branding for each audience. Then, I broke down my analysis of the visual elements based on cultural frameworks and communication norms in modern advertising and communication in these countries.
In the document, I included screenshots from the three website versions to highlight differences in visual & informational design.
The analysis showcases my understanding of how intercultural communication theory informs how and why Nestle would want these website versions to differ based on the communication norms relevant to each cultural context.