Portfolio Project | Digital Content & Media
Social Media Strategy: Proposal for Red Hat
Creating this project required significant rhetorical knowledge. In preparation, I extensively researched the potential audience (Red Hat executives), the genre of writing (marketing proposal), and the context of the company’s business strategy and branding.
Because this was a social media proposal developed for a large corporation, I incorporated plenty of visual examples and analytical evidence to create a logical and visually appealing proposal.
To keep the document organized and easy to use, I set up a columnar format common to publicly available Red Hat documents. This layout left space for figures, screenshots, and other visual aids. I referenced these figures, tables, and images when presenting and explaining my strategy to better support my points.
I also made the visual style of the document (typography, spacing, sizing, cover page) consistent with the company’s well-defined visual branding.