Portfolio Project | Digital Content & Media
UX Website Proposal & Logo Redesign
I created a concept proposal and presentation script for an e-commerce website with a UX perspective in mind.
The design of the slides and the included wireframes show that I can use visual design principles to match defined branding.
I focused on what elements would provide a positive user experience for shoppers and used high-fidelity wireframes to make my ideas clear to my intended audience.
Following the presentation, I’ve included a redesign proposal I later created based on the logo for this project. I redesigned my original logo using Adobe Illustrator and Figma to make the brand icon more distinguishable in smaller contexts.
I incorporated specific symbols relevant to the business model that would make the logo more unique and recognizable to users.
My proposal shows that I understand the importance of creating logos that can be replicated in a variety of digital contexts while also utilizing and crediting free license icons when necessary.